Your data, protected

Privacy Policy

We are committed to protecting your privacy and being transparent about how we handle data. This policy explains our practices in detail.

Effective Date: December 2, 2025 | Last Updated: December 2, 2025

1. Overview & Scope

This Privacy Policy ("Policy") describes how Fifth of Fifth Technology ("Company," "we," "us," or "our"), operating as Riah AI, collects, uses, discloses, and protects information in connection with our AI-powered customer support platform, including our website at riahai.com, our web application, embeddable chat widget, APIs, and related services (collectively, the "Service").

Important Distinction: Riah AI operates in two capacities regarding data:

  • Data Controller: For information about our customers ("Customers") who sign up for and use our Service, including their account information and usage data.
  • Data Processor: For information that our Customers' end users ("End Users") provide through the Service, such as support conversations. We process this data on behalf of our Customers according to their instructions.

By using our Service, you acknowledge that you have read and understood this Policy. If you do not agree with our practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

  • Name, email address, and password when you create an account
  • Company name, workspace name, and business description
  • Profile information including display name, avatar, and signature
  • Billing information including payment card details (processed by Stripe)
  • Team member information when you invite colleagues

Service Configuration:

  • Business policies, support workflows, and brand tone preferences
  • Knowledge base content including URLs, documents, and text you upload
  • Macros, canned responses, and handbook entries you create
  • Integration credentials for third-party services (Stripe, Shopify, HubSpot, etc.)
  • Custom domain configurations for your help center
  • SLA policies and escalation rules

Communications:

  • Messages you send to our support team
  • Feedback, surveys, and feature requests
  • Demo requests and sales inquiries

2.2 Information Collected Automatically

Usage Data:

  • Features accessed, actions taken, and time spent in the application
  • Search queries within the knowledge base and help center
  • Natural language commands executed and their outcomes
  • AI agent interactions and tool usage patterns
  • Report views and dashboard interactions

Technical Data:

  • IP address, browser type and version, operating system
  • Device identifiers and characteristics
  • Referring URLs and exit pages
  • Date, time, and duration of visits
  • Error logs and performance data

2.3 End User Data (Processed on Behalf of Customers)

When End Users interact with our Customers' support systems powered by Riah AI, we process:

  • Conversation content including messages, questions, and responses
  • Email addresses and names provided by End Users
  • Metadata such as conversation timestamps, channels, and device information
  • Customer satisfaction ratings and feedback
  • Any custom metadata fields configured by the Customer

Note: The collection and processing of End User data is governed by our Customers' own privacy policies. Customers are responsible for providing appropriate notice and obtaining necessary consents from their End Users.

3. How We Use Your Information

3.1 Service Delivery

  • Providing, operating, and maintaining the Riah AI platform
  • Processing and responding to support requests
  • Enabling AI-powered features including intent detection, response generation, and conversation summaries
  • Generating vector embeddings of your knowledge base content for semantic search
  • Executing automated workflows and routing rules
  • Processing payments and managing subscriptions
  • Sending transactional emails (account verification, password resets, billing notifications)

3.2 Service Improvement

  • Analyzing usage patterns to improve features and user experience
  • Developing new features and capabilities
  • Training and improving our AI models (see Section 4 for details)
  • Debugging, testing, and fixing issues
  • Conducting research and analytics

3.3 Communication

  • Sending product updates, feature announcements, and newsletters (with opt-out)
  • Providing customer support and responding to inquiries
  • Sending onboarding and educational content
  • Notifying you of changes to our terms or policies

3.4 Legal & Safety

  • Complying with legal obligations and responding to lawful requests
  • Enforcing our Terms of Service and protecting our rights
  • Detecting, preventing, and addressing fraud, abuse, or security issues
  • Protecting the safety of our users, employees, and the public

4. AI & Automated Processing

Riah AI is an AI-native platform. Understanding how we use artificial intelligence is critical to understanding our service.

4.1 AI Features We Provide

  • Natural Language Setup: Our AI agents interpret your business description to automatically generate workflows, intents, and macros
  • Conversation AI: AI-powered chatbots that detect intent, retrieve relevant knowledge, and generate contextual responses
  • Inbox Assistance: AI-generated conversation summaries, suggested replies, and automatic categorization
  • Command Interpretation: Natural language commands to modify workflows and system configuration
  • Knowledge Processing: Automatic extraction, chunking, and embedding of your documentation

4.2 Third-Party AI Services

We use OpenAI's API services to power our AI features:

  • GPT-4 / GPT-4o: For natural language understanding, response generation, and conversation analysis
  • Ada (text-embedding-ada-002): For generating vector embeddings of your knowledge base content

Data sent to OpenAI: When AI features are used, relevant conversation context and knowledge base content may be sent to OpenAI for processing. OpenAI processes this data according to their API data usage policies, which state that API data is not used to train their models.

4.3 AI Training & Your Data

Our Commitment: We do not use Customer-specific data or End User conversations to train AI models that would be used for other customers. Your data remains isolated and is only used to provide services to you.

We may use aggregated, anonymized, and de-identified data to improve our general AI capabilities and service quality. This data cannot be traced back to any individual Customer or End User.

4.4 Automated Decision-Making

Our AI systems make automated decisions including:

  • Routing conversations to appropriate queues or agents
  • Escalating tickets based on detected urgency or complexity
  • Triggering workflow actions based on detected intents
  • Generating suggested responses for agent review

These automated decisions are designed to assist, not replace, human judgment. Customers maintain full control over their workflow configurations and can disable or modify automated behaviors.

5. Information Sharing & Disclosure

We do not sell your personal information. We share information only in the following circumstances:

5.1 Service Providers

We engage trusted third-party companies to perform services on our behalf:

  • Cloud Infrastructure: Vercel (hosting), Supabase (database)
  • AI Processing: OpenAI (language models and embeddings)
  • Payment Processing: Stripe (billing and subscriptions)
  • Email Services: Resend (transactional and marketing emails)
  • Analytics: Google Analytics, Microsoft Clarity (usage analytics)

These providers are bound by contractual obligations to protect your data.

5.2 Customer-Configured Integrations

When you connect third-party integrations (Stripe, Shopify, HubSpot, etc.), data may be shared with those services according to your configuration. You control what integrations are enabled and what data flows through them.

5.3 Legal Requirements

We may disclose information if required by law or if we believe disclosure is necessary to:

  • Comply with applicable laws, regulations, or legal process
  • Respond to lawful requests from public authorities
  • Protect our rights, privacy, safety, or property
  • Enforce our Terms of Service

5.4 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. We will provide notice before your information becomes subject to a different privacy policy.

5.5 With Your Consent

We may share information with third parties when you explicitly authorize us to do so.

6. Customer Data Processing (Data Processing Agreement)

When processing End User data on behalf of our Customers, we act as a Data Processor under applicable data protection laws. The following terms constitute our Data Processing Agreement ("DPA"):

6.1 Processing Instructions

We process Customer Data only according to Customer's documented instructions as configured in the Service, and as necessary to provide the Service.

6.2 Sub-Processors

We use sub-processors as listed in Section 5.1. We maintain an up-to-date list and will notify Customers of any new sub-processors with an opportunity to object.

6.3 Security Measures

We implement appropriate technical and organizational measures as described in Section 7.

6.4 Data Subject Requests

We will assist Customers in responding to requests from End Users exercising their data protection rights, to the extent legally permitted and technically feasible.

6.5 Data Return & Deletion

Upon termination or expiration of the Service, we will delete or return all Customer Data within 30 days, except as required by law or as necessary for legitimate business purposes (such as resolving disputes).

6.6 Audit Rights

Upon reasonable request and subject to confidentiality obligations, we will make available information necessary to demonstrate compliance with data protection obligations.

7. Data Security

We implement comprehensive security measures to protect your information:

7.1 Technical Safeguards

  • Encryption in Transit: All data transmitted to and from our services is encrypted using TLS 1.3
  • Encryption at Rest: Database encryption using AES-256
  • Access Controls: Role-based access controls and principle of least privilege
  • Authentication: Secure authentication via Supabase Auth with support for SSO (Scale plan)
  • Secret Management: Integration credentials and API keys are encrypted and stored separately
  • Network Security: Firewalls, DDoS protection, and network isolation

7.2 Organizational Safeguards

  • Employee background checks and confidentiality agreements
  • Security awareness training for all team members
  • Incident response procedures and breach notification protocols
  • Regular security assessments and code reviews

7.3 Compliance

  • SOC 2 Type II certification (in progress)
  • GDPR compliant data processing
  • Regular penetration testing and vulnerability assessments

7.4 Breach Notification

In the event of a data breach affecting your information, we will notify you and relevant authorities in accordance with applicable laws, typically within 72 hours of becoming aware of the breach.

8. Data Retention

8.1 Account Data

We retain your account information for as long as your account is active. After account deletion, we retain certain information for up to 30 days for operational purposes, and longer where required by law or legitimate business interests (such as tax records retained for 7 years).

8.2 Conversation Data

  • Default Retention: 90 days for conversation history and message content
  • Configurable: Customers on Growth and Scale plans can configure custom retention periods
  • Metadata: Aggregated analytics and metadata may be retained longer

8.3 Knowledge Base

Knowledge base content and embeddings are retained while your account is active and deleted within 30 days of account termination or content removal.

8.4 Logs & Analytics

  • Application Logs: 90 days
  • Security Logs: 1 year
  • Aggregated Analytics: Indefinitely (anonymized)

9. International Data Transfers

Riah AI is based in the United States. If you access our Service from outside the United States, your information will be transferred to, stored, and processed in the United States and other countries where our service providers operate.

Transfer Mechanisms: For transfers from the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Data Processing Agreements with our sub-processors
  • Additional safeguards where required by applicable law

10. Your Rights & Choices

10.1 Rights Under GDPR (EEA, UK, Switzerland)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Request limitation of processing
  • Portability: Receive your data in a structured, machine-readable format
  • Object: Object to processing based on legitimate interests or for direct marketing
  • Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Lodge Complaint: File a complaint with your local data protection authority

10.2 Rights Under CCPA (California)

California residents have the right to:

  • Know: What personal information we collect and how it's used
  • Delete: Request deletion of your personal information
  • Opt-Out: We do not sell personal information, but you may opt out of targeted advertising
  • Non-Discrimination: We will not discriminate against you for exercising your rights

10.3 Account Controls

Through your account settings, you can:

  • Update your profile and contact information
  • Manage email preferences and opt out of marketing communications
  • Configure data retention settings (on applicable plans)
  • Export your data
  • Delete your account

10.4 Exercising Your Rights

To exercise your rights, please contact us at hello@riahai.com. We will respond to verified requests within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

11. Cookies & Tracking Technologies

11.1 Types of Cookies We Use

  • Essential Cookies: Required for the Service to function (authentication, security, preferences). Cannot be disabled.
  • Analytics Cookies: Help us understand how users interact with our Service (Google Analytics, Microsoft Clarity). Can be disabled.
  • Functional Cookies: Remember your preferences and settings.

11.2 Third-Party Analytics

  • Google Analytics: Usage analytics and conversion tracking
  • Microsoft Clarity: Session recordings and heatmaps (excludes sensitive data entry)

11.3 Managing Cookies

You can manage cookies through your browser settings. Note that disabling cookies may affect the functionality of our Service.

12. Children's Privacy

Our Service is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at hello@riahai.com, and we will take steps to delete such information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Send an email notification to the address associated with your account
  • Display a prominent notice within the Service

We encourage you to review this Policy periodically. Your continued use of the Service after changes become effective constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Email: hello@riahai.com

Company:
Fifth of Fifth Technology
Operating as Riah AI
United States

For EU/EEA residents, you may also contact your local data protection authority if you have concerns about our data practices.